Service // Cassola
Local SEO and GEO for business websites
If a website is not bringing the right enquiries, begin by making the service, service area, evidence and contact path clearer. We review the site, prioritise changes and make information useful to people and accessible to search engines and AI assistants.
Who it is for
For businesses with an existing website that is hard to find, unclear to customers or difficult to measure.
When it helps
- The site appears for the company name but not for relevant services.
- Pages are generic, duplicated or unclear about the real service area.
- Visitors arrive but the contact path is hidden or hard to measure.
How we work
Review the presence
Check pages, titles, internal links, sitemap, structured data, performance and contact details.
Set commercial priorities
Choose a small set of useful searches based on service, geography and customer intent.
Improve and measure
Refine pages and links, then use available search and contact data to guide the next step.
What is included
- Prioritised technical and content review
- Reworked page titles, descriptions and headings
- Useful service pages and FAQs
- Consistent internal links and structured information
Scope and pricing
Quoted after reviewing the platform, pages, technical issues and content. The first step is a defined audit scope, not a promise of ranking or a keyword subscription.
View pricing →What to prepare
Share the site URL and the services and locations you genuinely cover. Authorised Search Console access and enquiry data can help set evidence-based priorities.
Clear expectations
SEO and GEO can improve clarity and accessibility, but no markup can compel Google or an AI assistant to show or cite a page. Indexing and rankings remain platform decisions.
Frequently asked questions
Are SEO and GEO separate jobs?
They share foundations: useful content, crawlable pages and verifiable information. GEO also considers how pages answer questions used by AI assistants.
Can you guarantee the top position?
No. We can address technical and content barriers, then measure what changes; nobody can guarantee a ranking or AI citation.
How soon will there be results?
It depends on the site and competition. We monitor crawling, impressions, clicks and enquiries after changes rather than promise a timeline.
Next step
Describe what you would like to improve
Tell us which customers you want to reach and what outcome matters. We will suggest a clear first scope and useful priorities.
Tell us about your project